We refreshed the website’s visual design to better support key user goals for Gold Coast Piazza — helping visitors find places to eat and shop, engage with promotions and events, and access transportation information.

To inform the redesign, we conducted a field study and interviewed mall shoppers to understand how they plan visits, what they expect from the website, and how images and information influence their decisions.

The findings showed that users rely heavily on mobile, expect rich visual content, and need clear mapping tools and complete details (e.g. hours, locations, and contacts). We addressed this through a fast-loading single-page experience designed for mobile pinch-zoom interactions.